Social Media and its Influence on Tourism

User-generated content has always been seen by consumers as the most credible option to take opinions from about a particular destination, event, hotel or restaurant, compared to taking it from sales based literature. It has been the holiday-maker or business traveller’s preference for some time. The power of social media is not insignificant given the volume of users various sites have. The world’s largest social media network Facebook is home to more than 800 million active users for example and TripAdvisor, the world’s largest travel community is 16 years in business in 2016. For an illustration of the impact that social media has had on the tourism industry, see our latest infographic below. ... more
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Ireland, A Literary Landscape

Ireland is known as the ‘Island of Saints and Scholars’ and our world renowned writers are second to none. This interactive Storymap, which you can view below, covers just some of our most prolific novelists and poets. Some like Heaney, Joyce and Yeats were born here. Others such as J.R.R. Tolkien, visited our shores often and inspired by our landscape, penned The Lord of the Rings character Gollum after visiting a cave in The Burren. From the Sligo countryside, to Derry City, and The Blasket Islands, to Wexford Town, our writers drew inspiration from every part of our ‘Emerald Isle’. ... more
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